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Make your inventory speak human.

Read the thesis

See it in action

Example store search. A shopper types "I have a dinner date in Miami. It's hot. I want something under $300." and Masira matches it to in-stock products: Silk Midi Dress, $240; Linen Set, White, $180; Open-Toe Heel, $120.

Masira sits invisibly in your backend to connect what shoppers actually mean to what you have in stock, on your website and across AI shopping agents.

Published in formats these agents can read

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Masira turns the tangled way shoppers talk into the exact products you have in stock, on your store and inside every AI agent that shops for them.

[01]The shift in commerce

E-commerce search is broken for how people actually shop.

When shoppers bring real-world intent, modern store search returns dead ends. Standard platforms search for exact keywords, while basic AI chat widgets refuse to interface with inventory.

“A dress for dinner under $300”

Traditional E-Commerce

Price and occasion ignored

Store assistant

Online

A dress for dinner under $300

Answers from the store's keyword search

Here are 53 results for "dress".

Flared Dress

$296.25

Short-Sleeve Midi

$318.75 · over budget

Short-Sleeve Midi

$170

+50more
Type a message

The Masira Intelligence Layer

Intent Mapped

Store assistant

Online, powered by Masira

A dress for dinner under $300

Here are 19 dresses under $300, dinner picks first.

Shift Dress

$109.50

Flared Dress

$296.25

Sleeveless Fitted Dress

$138

+16more
Type a message
  • Reads price, category and occasion instantly, no model call
  • Applies price ceiling: ≤ $300 on every result
  • 19 dresses, the ones made for dinner first

“I'm going on a date, what do I wear?”

Traditional E-Commerce

No words matched

store.com/search

I'm going on a date, what do I wear?

Store search output
No matches. Showing featured pieces.

The Masira Intelligence Layer

Contextual Match

store.com/search

I'm going on a date, what do I wear?

Occasion: Date night
Occasion: Dinner
Style: Clean-lined
Dress code: Smart-casual

Draped midi dress, wool blazer

Full look $483

Sleeveless fitted dress, cardigan

Full look $503

  • Reads the occasion, the style and the dress code from a question
  • Pairs each match with the pieces that complete the look

“Couch for a small apartment under $1,500”

Traditional E-Commerce

Dimension Blindness

store.com/furniture/sofas

Couch for a small apartment under $1,500

Sofas300 results

Sort: Featured

Furniture search shows 300 random sofas regardless of size or quality attributes.

The Masira Intelligence Layer

Spatial Filtering

store.com/furniture/sofas

Couch for a small apartment under $1,500

Sofas34 results

Width < 80 in.
High design
Under $1,500
  • Filters dimensions: Width < 80 in.
  • Surfaces high-design compact seating

Fashion examples show real Masira results.

[02]How Masira reads

Every word a shopper types is a filter.

Keyword search keeps the nouns and throws the rest away. Masira keeps the rest: the occasion, the place, the weather and the budget become constraints, checked against what is in stock right now.

Your search box already gets sentences like this one. Masira answers them without changing your storefront's design.

I have a dinner date in Miami. It's hot. I want something under $300.

“dinner date”Occasion: Evening
“in Miami”Context: Miami
“It's hot”Weather: Hot / linen
“under $300”Price: ≤ $300

In stock32 attributes read

  • Silk Midi Dress$240
  • Linen Set, White$180
  • Open-Toe Heel$120

[03]The architecture

Three steps from a flat catalog to the right answer.

Masira enriches what you sell, reads what shoppers ask, and serves the match wherever they ask it.

Raw merchant data

SKU
DR-8890
Title
Linen Dress
Price
$280
Category
Apparel
  1. Optical Image Analysis
  2. Attribute Normalization
  3. Knowledge Graph Mapping

Enriched record

SKU
DR-8890
Title
Linen Dress
Aesthetic
Quiet Luxury
Context
Miami / Resort
Weather
Breathable Linen

One layer, everywhere shoppers ask.

Your storefront and the AI agents that shop for your customers read the same enriched catalog.

Your storefront

Powers the search bar, filters and recommendations you already have.

AI shopping agents

ACP, MCP and structured feeds that ChatGPT and Perplexity can read.

No redesign

Your frontend and checkout stay as they are. Masira works under the search input you have.

[04]Cross-category infrastructure

Whatever details your customers care about, Masira understands.

Size restrictions, aesthetic vibes, price caps, or performance needs. We translate natural requests into exact inventory matches across any category.

Home & Living

“I need a couch for a small apartment that doesn't look cheap.”

  • [ Spatial dimensions (Width < 80 in.) ]
  • [ Compact footprint optimization ]
  • [ Texture & high-end design parameters ]

Fashion & Apparel

“I have a dinner date in Miami. It's hot out. I want something under $300.”

  • [ Date-night formality & evening silhouette ]
  • [ High-temperature weather/breathable fabrics ]
  • [ Price ceiling filter ($300 max) ]

Beauty & Skincare

“I have sensitive skin and need a fragrance-free moisturizer under $40.”

  • [ Skin type & sensitivity matching ]
  • [ Ingredient exclusion (no added fragrance) ]
  • [ Price ceiling filter ($40 max) ]

Consumer Electronics

“I need a laptop for video editing under $1,500.”

  • [ Hardware benchmarks (GPU / Dedicated VRAM) ]
  • [ Rendering & color-accuracy specs ]
  • [ Strict price ceiling ($1,500 max) ]

Travel & Gear

“I'm going to Tokyo for 5 days and need a carry-on for business and sightseeing.”

  • [ International airline overhead dimensions ]
  • [ Professional aesthetic styling ]
  • [ Durability & compartment versatility ]

IntentInventory

The intelligence layer between human intent and your inventory.

Masira operates invisibly in your backend to transform flat catalog data into relational intelligence, making every SKU understandable to both human shoppers and AI engines.

[05]FAQ

Questions, answered plainly.

Masira reads your catalog and adds the details shoppers search by, like occasion, material and style. Your search bar sends each question to Masira and shows the matches in your own design, with your usual search as the fallback.

Sits quietly in your backend alongside Shopify, Custom Headless, or Commerce Layer via API without disrupting your frontend checkout.

Automatically reformats your enriched catalog into ACP, MCP, and structured schema feeds for seamless consumption by ChatGPT, Perplexity, and emerging shopping protocols.

Zero frontend redesign required. Masira powers your existing search input and recommendation blocks under the hood.

Ready to make your catalog understandable to AI?